Fundamentals of Digital Marketing

Introduction - Fundamentals of Digital Marketing

Why we made this course

Who should we learn this course

How you should complete this course
How to Focus on Every step of your Customers

Introduction - How to Focus on Every step of your Customers

Make your Customers as your Marketers

Learn your Customers Buying path

How to Develop Persona of your Customers

How to Create a Conversion Funnel for your E Commerce store

Driving Traffic to website

Understanding how customers notice your website
Numbers matter in Digital marketing, Think as CEO's thinks

Introduction - Numbers matter in Digital marketing, Think as CEO's thinks

What is the Value of Time?

Core Digital marketing Goals

Questionnaire for Digital marketing Framework Development

Connecting Dots by learning Consumer Purchase cycle

Summary of this Chapter

Writing Reviews

Becoming a Community Leader

Writing Articles
Story telling for Digital Brand Awareness

Introduction - Story telling for Digital Brand Awareness

What is Brand story telling

Stop being a Marketer Now

Get into Real Conversation

Create your Company's Message Architecture

Unified Brand Positioning of your Offline and Online Pressure

Learn how to Choose Smart words

Summary of this Chapter

Developing a Marketing Strategy

Reeling In Customers with Newsletters

Automating Your Routine Tasks

Searching for Traffic with Search Engine Advertising

Marketing Your Company Offline
Digital Marketing Tools for Startup Business

Introduction - Digital Marketing Tools for Startup Business

Email Marketing Tool

Marketing Automation Tool

Project and Task management tool

Social Media management tool

Analytics tool

Audience Engagement tool

Search Engine Optimisation tool

Competitor Research tool

Summary of this Chapter

Providing your own content on your site

Anticipating Customer Needs

Organizing a Buyer-Friendly Site

Keeping Your Shopping Cart Simple

Avoiding Assumptions about Your Customers

Encouraging Viewers to Buy
Assignment

Case Study
How to keep your Company in Market Trend

Introduction - How to keep your Company in Market Trend

How to use RSS Content Aggregator

How to Discover Industry Updates

How to Monitor a Brand's Search Trend

How to Use Content Explorer Tool

How to use Question Answer Sites for Digital marketing

How Content Flipping helps in Digital marketing

How to use Social media listening Effectively

Summary of this Chapter

Tracking Trends

Measuring Web Site Traffic

Getting to know your customer really well

Using Your Data to Understand Your Business
Certification exam

Examination

1Online

Certification

Get A Digital Certificate

Who should enroll for the Masterclass?

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Students

If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.