Key Highlights - E-Commerce Fundamentals Masterclass

  • Introduction to Important Concepts
  • Hands-on 25 Minutes Masterclass
  • Watch Anytime, Anywhere
  • Beginners to Intermediate Level
  • Engaging & Simple Formats
  • Certification Included

Take Your First Step Towards E-Commerce Today
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What You Will Learn

In this E-Commerce Fundamentals Masterclass, you will be introduced to the 5 essentials of digital marketing. You will not only understand how to leverage the power of online platforms but also learn how to reach out to potential customers and gain amazing insights into the world of online marketing.
  • Introduction to Digital Marketing
    Learn why digital marketing is important and the different components of Digital Marketing that you can make use of to promote your business to potential customers on the internet.
  • SEO Overview
    Get a basic overview of SEO and understand why it is important to make efforts for it.
  • Social Media Marketing - Organic
    Learn how you can leverage the reach of Social Media Platforms to attract your audience towards your products or services organically.
  • Facebook & Instagram Ads
    Learn how to create your first Facebook ad by following a step by step guide with Karan Shah. Understand the different AD objectives and targeting options to enhance your ads.
  • Ad Budgeting
    Learn how much & where to spend your money to get the maximum return on investment (ROI) based on your digital marketing goals.
  • Email and SMS Marketing
    Understand how Emails & SMS can boost your marketing efforts and how they complement other digital marketing channels.



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Who should enroll for the Masterclass?


If you are someone who wants to kick-start their career.

Working Professionals

If you are someone who wants to upskill themselves.

Business Owners

If you want to market your business online.

A Curious Soul

If you want to find out what the hype around Digital Marketing is.

Industry Recognized Certification from IIEC

  • By the end of this introductory digital marketing masterclass, you will be awarded a Certificate of Completion which will serve as a testament to your knowledge gained during the masterclass
PGP Certificate - IIEC

Meet Your Instructor

Sumit Pareek, Chairman - Indian Institute of e-commerce Partner - Amazon India, Ex-Alibaba Global Executive, Director - INTTCO (Singapore) Pte. Ltd.

Sumit Pareek is the Co-founder & Chairman of the Indian Institute of Ecommerce an E-Commerce business Incubator for Foreign startups and E-Commerce companies who want to access the Indian market or want to source products from India and sell globally via retail E-Commerce

He is a business mentor for e-commerce sellers to help them grow their sales in local and global e-commerce marketplaces through his instructor-led live business mentorship sessions.

Sumit has 15 years of rich experience in e-commerce industry has worked with over a hundred plus e-commerce sellers and has collectively generated $3 billion worth of revenue, Mr.Sumit’s experience in entrepreneurship and economic development has gained him numerous awards including ‘Young Entrepreneurship Award in 2013” by Rajasthan state government.



₹11,800 FREE
  • Learn 5+ Important Concepts
  • Hands-on 25 Minutes Masterclass
  • Watch Anytime, Anywhere
  • Beginners to Intermediate Level
  • Taught by Industry Experts
  • Certification Included

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    x Certificate - IIEC

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